Located in the heart of Amsterdam, there is a renowned hostel famous for its unique humour and attitude. This hostel not only embraces its non-luxurious features but celebrates them with pride. The branding is inspired by the iconic Amsterdam bridge slab typeface, which adds a touch of authenticity and character to its visual identity.

The key visuals showcase relatable characters, designed entirely on a slanted alignment for that “hung-over” feeling. The design enhances the intriguing customer-review copy as well as a cursive drop cap for that personal touch.