FIFA In-Stadium App Experience

The Fifa In-Stadium app gives fans and spectators the ultimate viewing experience by leaning into the rhythm of the game. The app is designed to harness the sense of collective atmosphere when it’s at its highest as fans are able to get close as possible to the action.

With the integration of AR overlays, an in-depth analysis, and seamless wayfinding navigation, an immersive and top-tier experience is right at our fingertips.

Partnering with Deliveroo, food, and drinks can be delivered right to your seat without you missing a beat.

Client
FIFA

Location
London

Year
2021

Deliverables
Motion
Digital Design/UI+UX
Brand Positioning
Wireframing/Prototyping

Agency
Wunderman Thompson, London